In marketing classes at Messiah, you'll learn more than how to market the "latest mousetrap." As you begin to understand the role marketing plays in the development of economies throughout the world, you'll realize the importance of knowing the marketing process that helps organizations focus their resources and attention on meeting customer needs and wants. The Messiah marketing major curriculum offers you an in-depth study of this process and examines the relationship of marketing to the other functional areas of organizations (e.g., finance, human resources, accounting).
In the marketing major, you'll be encouraged to "do" marketing as you are enrolled in marketing classes. For example, you'll have opportunities to participate in national advertising campaigns. In fact, two Messiah students won third place in a campaign for a book company. In the marketing research course, you'll have a chance to provide research services for local nonprofit organizations — the YMCA, township, Messiah Village, Ten Thousand Villages, Choice Books, and local churches. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities.
The Department of Management and Business has eleven full-time faculty members. Two also serve in other college roles — Messiah College legal counsel and women's basketball coach. All of our faculty, including several adjunct teachers, are highly qualified with a breadth of expertise in their fields. The primary marketing professor is chairperson of the U.S./International Board of Directors for Ten Thousand Villages. This program of MCC (the relief agency of the Mennonite and Brethren in Christ churches) has retail stores in the U.S. and Canada, and in 1999 had retail sales of over $15 million. Ten Thousand Villages provides vital, fair income to Third World people by selling their handicrafts and telling their stories in North America. They work with artisans who would otherwise be unemployed or underemployed. This income helps pay for food, education, health care, and housing, and helps preserve the artisans' dignity and self-respect. Our faculty members will stay in touch with you even if you opt to study abroad or at our Philadelphia Campus. They'll extend an open-door policy to invite you into their homes for opportunities to mingle with other marketing students and the professor on an informal basis. They believe strongly that college is an important time for developing long-lasting relationships.
You will find our graduates working in a variety of high-level marketing jobs — the integrated marketing coordinator for a large Philadelphia-based advertising agency, a brand manager for Hershey Foods, a director of marketing for a health-care organization, a press secretary for a U.S. Congress member, a director of college services, etc. Some own their own businesses. They also work as sales representatives, banking associates, merchandisers, sales managers, marketing planners, and media buyers. Myriad opportunities are available allowing you, as a marketing graduate, to pursue the area of work that best fits your interests and skills. Graduate school is an option that many marketing graduates complete, particularly after they have gained several years of work experience. Our graduates finish MBA programs at schools like Penn State, Temple University, Drexel University, George Washington University, and George Mason University. They graduate with honors from these distinguished programs. Others pursue law degrees or other graduate programs.
Why Messiah College?
As a marketing major at Messiah College, you'll develop and demonstrate a thorough knowledge of marketing theory. You will gain the ability to use critical thinking and creative skills for problem solving, preparing marketing and advertising plans, and developing advertising campaigns. You'll learn effective oral and written communication tools, a knowledge of global issues in considering marketing opportunities and/or problems, and an ability to identify ethical issues related to marketing and to articulate personal responses that reflect commitment to Christian principles.
For more details on the curriculum requirements and the types of courses you would be taking as a Marketing Major, visit our Online Course Catalog. A list of major requirements can be found here or take a look at the printable Marketing Major Brochure.
(Course catalog and major brochure include PDF files. Click here for the Adobe® PDF Reader®)
How to Apply
To apply for admission to Messiah College, simply call and request an application at 1-800-233-4220 or apply online! Open House dates and major-specific events are scheduled throughout the year. Students may arrange for a variety of visit options to suit their interests and schedule.
* Messiah College does not discriminate on the basis of gender, race, color, age, disability, or national or ethnic origin.