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Our Faculty

 

Hagenbuch

Dr. David Hagenbuch
Marketing
336 Frey Hall
X7256
dhagenbu@messiah.edu


 

 

 

 

            Dr. David Hagenbuch holds a B.S. in marketing from Messiah College, an M.B.A. from Temple University, and a D.B.A. from Anderson University. Before teaching, he worked in business for nearly ten years, first as a corporate sales analyst for one of the nation’s largest Christian radio networks and then as a partner in his family’s specialty advertising agency where he managed daily operations, handled several major accounts, and performed graphic design.

            Dr. Hagenbuch teaches various marketing courses and business ethics classes, including an Honors course titled Advertising Ethics.  Many of his classes include service learning projects for local and international organizations.  Dr. Hagenbuch has participated on the Community of Educators Senate and Steering Committee and served as chair of Messiah College's Ranked Faculty.  He is currently Co-Chair of Messiah College’s Department of Management and Business.

            Dr. Hagenbuch has given presentations at many different professional conferences and has been published in The Journal of Marketing Education, Marketing News, Services Marketing Quarterly, Christian Business Academy Review, Family Science Review, StudentAdvisor, The Patriot News, and Christian Scholars Review.

            Dr. Hagenbuch’s professional affiliations include the American Marketing Association (AMA), the Christian Business Faculty Association (CBFA), and the Messiah College Business Alumni Association, for which he is a steering committee member and advisor.  He is active in social media, particularly LinkedIn and Twitter (@DrHagenbuch).  He also serves as a marketing consultant to for-profit and non-profit organizations.



 

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