CIS 343 Introduction to E-Commerce (3)

Catalog Description:

This course provides an introduction to both the strategic and the technical essentials of developing and managing e-commerce sites. Students will research web design and build their own e-commerce site as a final project, with practical application of the principles emphasized in the course material. Team projects will research and report on e-commerce topics throughout the course. Extensive use of Internet research techniques will be emphasized. Topics will include Internet security and authentication techniques, website design and management issues, web access to databases, Internet marketing strategies, electronic payment issues, and enterprise e-commerce tools. (Offered fall semester, odd years.)


Prerequisites:


CIS 190 Strategic Use of Information Technology or CIS191 Web Development I: Client Side

Required Course Materials:


Textbook and materials are available in the College Bookstore.
G. Schneider, Electronic Commerce, 10th edition, Thomson Course Technology, ISBN-10: 1133526829, ISBN-13: 9781133526827
(also available as an e-book at http://www.cengagebrain.com/shop/isbn/9781133526827)

 

Course Coordinator:


Beverly Motich, Instructor of Business Information Systems

Course Audience:


Information Sciences majors with concentrations in Business Information Systems or Web Management, as well as Marketing and Business Administration majors.

Course Objectives:

 

  1. Describe the common principles and business models in E-Commerce, including the:
    • Differences between E-Commerce and traditional brick and mortar businesses
    • Role of technology in global E-Commerce growth and development
    • Legal and ethical issues inherent in conducting business on the Internet
    • Methods of securing a web site, such as firewalls, encryption, and PKI
    • Design and issues of electronic payment
    • Social Networking and Collaboration tools and impact on E-Commerce
    • Enterprise E-Commerce topics, such as Portals and Enterprise Resource Planning
    • E-Commerce trends in today’s global market.
  2. Demonstrate an understanding of Internet research techniques through application of electronic resources to selected topics, as evidenced by their proper usage in research papers.
  3. Apply effective web design and User Interface principles to critically evaluate E-commerce sites, develop a set of site evaluation criteria, and develop an individual E-Commerce site that adheres to these principles.
  4. Demonstrate an understanding of E-Commerce marketing principles and their applicability to the course project web site through the use of branding in technology and written analysis.

 

Topics:
 
  1. Internet security and authentication techniques
  2. Website design and management issues
  3. Web access to databases
  4. Internet marketing strategies
  5. Electronic payment issues
  6. Enterprise e-commerce tools

 

 

Revised: October 2013 (textbook); February 2013 (course numbering); (BM) September 2010

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