Marketing (B.S.)

School of Business, Education and Social Sciences

Department of Management and Business

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns – even participate in national advertising campaigns – and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles. 

And, as you learn more about the role marketing processes such as advertising, selling, and communications play in the development of economies throughout the world, you'll gain an in-depth understanding about how the marketing process helps organizations focus their resources and attention on meeting customer needs and wants.

As a marketing major at Messiah College, you’ll be able to:

• Travel to a developing country via the College’s three-week cross-cultural experience.
• Take courses in consumer behavior, advertising, social media marketing, computer graphics, multimedia, and news writing.
• Develop a portfolio of business writing samples (e.g., auditing reports, business letters, reports, surveys, etc.).
• Create integrated marketing communication campaigns, marketing plans, economic reports, etc.

• Spend a semester or more at Messiah College’s Philadelphia Campus (MCPC) at Temple University.
• Participate in a wide variety of exciting internships in the Harrisburg and Philadelphia areas in sectors/organizations including advertising, sports, finance, and manufacturing. Placements have included the Philadelphia Phillies and Hershey Foods.
• Apply what you’ve learned in the classroom to real world situations through the on-campus, Students in Free Enterprise (SIFE). 

Major Requirements: