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Office of Marketing and Public Relations

Print Portfolio

 

Advertising

   
This billboard is from the spring 2011 branding campaign. The final piece measures 11 by 23 feet.  It was displayed on billboards throughout the Harrisburg region. This ad combines two of our typical graduate program ads. It highlights the Master of Arts in Youth and Young Adult Ministries as well as all of the rest of the graduate programs Messiah is currently offering. This ad style aligns with the new marketing communications campaign, inviting students and others to "See Anew." The campaign is based on research from the College`s two-year strategic branding initiative.
This award-winning, 3.25 by 3-inch ad ran nationally in the USA Today, Guide to Living Green.  This ad won a 2012 Bronze award for print advertising from The Association of Communicators in Education.    
 

Alumni magazine and President's Report

Our annual President`s Report reflects on the events and news of the past year, provides institutional financial data and looks forward at the many new initiatives and programs of Messiah College. The Messiah College quarterly magazine, The Bridge, connects alumni, parents, donors and friends with Messiah College. It does this by publishing accurate news about the College and alumni, as well as offering interesting feature articles that are issue- or College-related for readers` continued education and enjoyment. It is an 8.5 by 11 inch, 30-page piece printed with FSC processes. In a recent CASE (Council for Advancement and Support of Education) readership survey, the magazine received high marks for its visual design and content. This award-winning, 8 by 12 inch, 16-page booklet announced and described the 2010 Centennial campaign to raise funds for the construction of the Calvin and Janet High Center for  Worship and Performing Arts. The cover was coated with a soft touch varnish for a velvety, fingerprint-less feel and included a folder flap on the inside back cover. Metallic gold spot ink was used throughout to accent important concepts. This piece won a 2010 Graphic Design USA award for in-house design.
 

Brochures

Each year, new students are welcomed to Messiah with a series of events and activities designed to ease them into college life. These pieces were designed with a youthful audience in mind and included a postcard, activity schedule booklet, eblast, a Facebook icon and t-shirts that signified the residence hall to which the student was assigned. The minimalist style of these single-fold, 4 by 9 inch brochures highlights the unique aspects of each major. The brochures offer a glimpse of what a student will experience in that major at Messiah and encourage the reader to delve into the website for more detailed information about the major. This bi-annual self-mailer brochure highlights upcoming public events at Messiah College. It is a tri-fold with a final size of 4 by 9 inches. This particular piece is for spring 2012.
 

CD jackets

Designed in connection with Messiah College Music Department, these CDs feature the music of the College Concert Choir  and  Wind Ensemble. The design complements the style of music on the CDs.    
     

Mailings

   
To build upon the athletic rivalry between Messiah and Elizabethtown College, the Battle of the Blues was launched. The school with the highest alumni participation during the promotion won bragging rights at the soccer game between the two schools. For this campaign, letterhead with a tear-off contribution form was designed, as well as an envelope, postcards, a Facebook icon, eblasts and ads. This multi-fold self-mailer folds to a final size of 11 by 6 inches. This brochure  informed the public of  events that corresponded with the College "To Change the World" theme in 2011-2012.  The icon and colors were then used in coordinating pieces such as ads and posters. The final piece was printed on FSC paper and coated with a soft touch varnish which gave it a velvety feel. The Christmas 2011 theme was "O Holy Night." This award-winning piece represents the connection of Messiah College to the world and, ultimately, the stable in Bethlehem. The piece is die-cut, two-ink (metallic navy and silver) on heavyweight sparkle paper which folds twice. It fits in a matching 5 by 7 inch envelope.
As one of a series of cards designed to invite the public to the 2011-2012 exhibitions of the Messiah College Aughinbaugh Art Gallery, this tri-fold, self-mailer announced "The Design of the Decade" show featuring innovative industrial designs. Posters and marquees were also designed to accompany this piece. To encourage new gifts to Messiah, the award-winning A to Zee campaign targeted new alumni. If 500 alumni gave, trustee Eric Zee would donate $50,000 to the College. This multi-faceted, cross-platform campaign combined a postcard, a small business card-size piece, letterhead with a tear-off contribution form, an envelope, a progress meter for the website, Facebook icons, eblasts and ads.   These award-winning pieces shaped the 2010 development campaign highlighting how gifts to the College made a difference in the lives of our students. The campaign began with an introductory postcard with an attached magnet with follow-up pieces that included a mailer, envelopes, postcards, an eight-page booklet and an oversized newsletter. This campaign won a 2011 Bronze CUPPIE award for development publications from CUPRAP, the Association of Communicators in Education.
     

Newsletters

   
The Community Connection newsletter is designed to connect the College to the surrounding community. Published bi-annually, it features campus updates, employee spotlights and stories of student involvement in the neighborhood, as well as helpful updates about upcoming events on campus. It is designed as a trifold, 8.5 by 11-inch self-mailer.    
     

Posters

   
This poster, along with a coordinating postcard, was used to recruit high school students from Ohio and western Pennsylvania, to encourage them to visit Messiah College and see the campus via a bus trip. The 11 by 17-inch poster folded to 5 by 7 inches for ease of mailing to high school guidance offices. This 11 by 17-inch poster advertised the 2011 Department of Theatre performance of the play "Carousel."