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These Visual Identity Guidelines are an exciting step forward for Messiah College. They are the result of a two-year research and design process engaging students, employees, alumni and friends of the Messiah College community. This collaboration — led by the College¹s Visual Identity Team — has led to a new College logo, new athletic logos, and an updated College seal and stationery package that will serve Messiah well in the years to come.
The guidelines contained in this manual have been approved by the College Council and endorsed by the Board of Trustees as an effective way of ensuring a strong, consistent image and visual identity that people both on and off campus will readily recognize as Messiah College. To do so, it is imperative that all print and electronic design communications — from brochures, stationery, posters, and advertisements to web sites and merchandise — adhere to these guidelines consistently across the institution.
Messiah College is committed to promoting a strong visual identity because it will:
Kim S. Phipps