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David Hagenbuch

Professor of Marketing



717-766-2511, ext. 7256


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Interest and areas of expertise

Marketing ethics, corporate social responsibility, branding, blogging, social media.

  • B.S. Marketing (Messiah College)
  • MBA Marketing (Temple University)
  • DBA (Anderson University)
Classes I teach
  • Marketing Principles
  • Consumer Behavior
  • Marketing Management & Strategy
  • Advertising Ethics

Dr. David Hagenbuch holds a B.S. in marketing from Messiah College, an MBA from Temple University, and a DBA from Anderson University. Before entering higher education, he worked in business for nearly ten years, first as a corporate sales analyst for a national Christian radio network and then as a partner in his family's specialty advertising agency where he managed daily operations, handled several major accounts, and performed graphic design.

Dr. Hagenbuch teaches various marketing courses and business ethics classes, including an Honors course titled Advertising Ethics. Many of his classes include service learning projects for local and international organizations. Dr. Hagenbuch founded and advises the Messiah College Marketing Club. In 2013 he was the recipient of the Christian Business Faculty Association's annual Teaching Award. He has served on Messiah College's Community of Educators senate and steering committee, participated on a variety of key task forces, and served as Chair of the Ranked Faculty and Co-Chair of the Department of Management & Business.

Dr. Hagenbuch has given presentations at many professional conferences, and he has been published in academic journals that include the Journal of Marketing Education, Services Marketing Quarterly, Christian Scholars Review, Christian Business Academy Review, and Business & Society Review. He also has had many popular press articles published in media such as Marketing News,,, and

Dr. Hagenbuch's professional affiliations include the American Marketing Association (AMA), the Christian Business Faculty Association (CBFA), and the Messiah College Business Alumni Association, for which he is a steering committee member and advisor. He is active in social media, particularly LinkedIn and Twitter (@DrHagenbuch and @MindfulMktg). He also serves as a marketing consultant to area organizations.

In 2014, Dr. Hagenbuch founded Mindful Marketing (, a web-based organization aimed at encouraging ethical marketing.

Samples of Published Work