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Keith A. Quesenberry, M.S. IMC

Associate Professor of Marketing

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kquesenberry@messiah.edu

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717-766-2511, ext. 2886

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Visit my website
Interest and areas of expertise

Social media marketing, digital marketing, marketing strategy, advertising, storytelling in business, technology in education

Education

Professor Quesenberry holds a M.S. in Integrated Marketing Communication from West Virginia University, a C.P.S. in Advertising Copywriting from the Portfolio Center, and a B.A. in Advertising and Journalism from Temple University. Before joining academia, he spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide working with clients spanning from startups to Fortune 500s.

  • M.S. Integrated Marketing Communications (West Virginia University)
  • C.P.S. Advertising Copywriting (Portfolio Center)
  • B.A. Advertising and Journalism (Temple University)
Classes I teach
  • Marketing Principles
  • Advertising
  • Social Media Marketing
  • Digital Marketing
  • Marketing Strategy
Profile

Professor Quesenberry has given presentations at many professional conferences, and he has been published in academic journals that include the Journal of Marketing Theory and Practice, International Journal of Integrated Marketing Communications, International Journal of Advertising, Journal of International Business Disciplines, Journalism and Mass Communication Educator, and Journal of Advertising Education. He has been quoted in the press for his research such as on MSNBC TV, NPR radio and in the New York Times, Entrepreneur, Harvard Business Review, International Business Times, Huffington Post, FoxBusiness.com, MSMoney.com, Variety.com and Forbes.com. He also has a book on social media strategy with Rowman & Littlefield Publishers: Social Media Strategy: A Roadmap for Marketers and Advertisers in the Consumer Revolution.

Professor Quesenberry’s professional affiliations include the American Marketing Association (AMA), the American Academy of Advertising (AAA), and he serves on the executive committee of the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC). He also volunteers as a junior and senior high teacher in the youth program at West Shore Evangelical Church in Mechanicsburg.

For social media insights visit his blog Post Control Marketing at (www.PostControlMarketing.com) or follow him on Twitter (@Kquesen).

Works Published
  • Quesenberry, K. A., Coolsen, M. K. & Wilkerson, K. C. (2015) Current Trends In Communication Graduate Degrees: Survey of Communications, Advertising, PR, and IMC Graduate Programs. Journalism and Mass Communication Educator, 70(4).
  • Quesenberry, K. A., Coolsen, M. K. (2014) What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings. Journal of Marketing Theory and Practice, 22(4), 437-454.
  • Quesenberry, K. A., Saewitz, D., Kantrowitz, S. (2014). Blogging In The Classroom: Using WordPress Blogs With Buddy Press Plugin As A Learning Tool. Journal of Advertising Education, 19(2).
  • Quesenberry, K. A., Coolsen, M. K. (2013) How To Integrate Social Media Into Your Marketing Strategy: Best Practices For Social Media Management. Advertising Age Research Report.
  • Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2012). IMC and The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners. International Journal of Integrated Marketing Communications, 4(2), 60-72.
  • Quesenberry, K. A. (2012). How We Decide: Book Review. International Journal of Advertising, 31(2), 446-448.
  • Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (2010). Not Just The Best Years of My Life: Personal Growth in Higher Education. Journal of International Business Disciplines, 4(2), 1-15.
  • Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (2009). Product Affirmation in Higher Education: 'College Made Me the Person I am Today!'.” Business Research Yearbook, 16 (2), 549-557.
  • Quesenberry, K. A. (2013). Briefcase: Yuengling Brings Chesterfield Back to Life. Chapter Case Study. Creative Strategy in Advertising. 11th Ed Drewniany & Jewler, Cengage Learning, Boston, MA.
  • Quesenberry, K. A. (2015). Social Media Strategy: A Roadmap for Marketers and Advertisers in the Consumer Revolution. Rowman & Littlefied Publishers, Lanham, MD.
  • Quesenberry, K. A. (2015). Consumer Information Overload Shift to Consumer-Centric Advertising Chapter in The New Advertising: Branding, Content and Consumer Relationships in the Data-driven Social Media Era. Praeger/ABC-CLIO Publishers, Santa Barbara CA.