Social media marketing, digital marketing, marketing strategy, advertising, storytelling in business, technology in education
Professor Quesenberry holds a M.S. in Integrated Marketing Communication from West Virginia University, a C.P.S. in Advertising Copywriting from the Portfolio Center, and a B.A. in Advertising and Journalism from Temple University. Before joining academia, he spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide working with clients spanning from startups to Fortune 500s.
Professor Quesenberry has given presentations at many professional conferences, and he has been published in academic journals that include the Journal of Marketing Theory and Practice, International Journal of Integrated Marketing Communications, International Journal of Advertising, Journal of International Business Disciplines, Journalism and Mass Communication Educator, and Journal of Advertising Education. He has been quoted in the press for his research such as on MSNBC TV, NPR radio and in the New York Times, Entrepreneur, Harvard Business Review, International Business Times, Huffington Post, FoxBusiness.com, MSMoney.com, Variety.com and Forbes.com. He also has a book on social media strategy with Rowman & Littlefield Publishers: Social Media Strategy: A Roadmap for Marketers and Advertisers in the Consumer Revolution.
Professor Quesenberryâs professional affiliations include the American Marketing Association (AMA), the American Academy of Advertising (AAA), and he serves on the executive committee of the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC). He also volunteers as a junior and senior high teacher in the youth program at West Shore Evangelical Church in Mechanicsburg.
For social media insights visit his blog Post Control Marketing at (www.PostControlMarketing.com) or follow him on Twitter (@Kquesen).