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Sang Uk Joo, Ph.D.

Assistant Professor of Sport Management

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sjoo@messiah.edu

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717-766-2511 ext 3120

Interest and areas of expertise

Sport media, Sport brand, Sociology of sport

Education
  • PhD. Health & Sport Studies, University of Iowa
  • M.S. Sport Management, State University of New York at Cortland
  • Master of Physical Education, Korea National Sport University
  • Bachelor in Physical Education, Korea National Sport University
Classes I teach
  • SPMT 110 Sport Management Careers and Content
  • SPMT 210 Ethics & Law in Sport Management
  • SPMT 211 Economics and Governance in Sport
  • SPMT 313 Sport Facility & Event Management
  • SPMT 314 Sponsorship & Marketing in Sport Management Spring
  • SPMT 391 Sport Management Practicum
  • SPMT 410 Topics in Sport Management
  • SPMT 411 Senior Seminar for Sport Management
  • HPED 329 Sport in Society
  • HPED 423 Principles of Administration
  • WELL 120 Racquet Activities WELL 121 Team Activities
Profile

Dr. Joo received his Ph.D. from the University of Iowa in 2015. His academic interests focus on the intersection of sport management and the sociology of sport. His research interests include sport media, sport celebrity, and sport advertising campaigns.

Sang Uk was born and raised in Seoul, South Korea. He has resided in the United States since 2007 along with his wife, Mi Ae, who is an Assistant Professor of Sport Management at Farmingdale State College. They enjoy skiing, tennis, and traveling.

Research

Publications

Lee, M., & Joo, S. (2019). Game Experience at D-III Athletics Events. Manuscript in preparation.

Joo, S., & Lee, M. (2019). Small Victory: Imitation as Mimicry in American Pastime. International Journal of Human Movement Science, 13(2), 1-7.

Joo, S., & Son, S. (2011). Bartering for Sports Events/Vendors. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of Sports Management and Marketing (pp. 122-123). Thousand Oaks, CA: SAGE Publications.

Joo, S., & Erickson, E. (2011). Strategic Brand Communications. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of Sports Management and Marketing (pp. 1492-1495). Thousand Oaks, CA: SAGE Publications. 

Presentations

Lee, M. & Joo, S. (2019, November). Sport Experience Design: The impact of physical and relational contexts at Division-III athletic events. Poster presented at Farmingdale State College’s Celebration of Scholarship, Farmingdale, NY, United States.

Kim, Y. & Joo, S. (2019, November). Influence of Sociocultural Contexts on Sport Match Fixing: South Korean Elite Amateur Sports. Paper presented at the North American Society for the Sociology of Sport Annual Conference, Virginia Beach, VA, United States. 
Joo, S., & Lee, M. (2018, November). Asian American Jazz behind the Barbed Wire. Paper presented at the North American Society for the Sociology of Sport Annual Conference, Vancouver, BC. Canada.

Joo, S. (2016, November). “Little, Yellow, Different, Better”: The Commodification of Michael Chang. Paper presented at the North American Society for the Sociology of Sport Annual Conference, Tampa Bay, FL. United States.

Joo, S. (2014, November). Small Victory: Imitation as mimicry in American Pastime. Paper presented at the North American Society for the Sociology of Sport Annual Conference, Portland, OR. United States.

Joo, S. (2012, November). Reading Michelle Wie within Postfeminist and Postracial Discourses. Paper presented at the North American Society for the Sociology of Sport Annual Conference, New Orleans, LA. United States.

Joo, S., Erickson, E., & Lee, M. (2012, October). Sports Illustrated Feature Stories of Asian-descent Male Athletes. Poster presented at the Sport Marketing Association Annual Conference, Orlando, FL. United States.

Joo, S. (2011, November). The Negotiation of Asian-American Men’s Identity in Hypermasculine Weight Training Spaces. Paper presented at the North American Society for the Sociology of Sport Annual Conference, Minneapolis, MN. United States.

Joo, S. (2010, November). Gender and Nation in Women’s Sport Film. Paper presented at the North American Society for the Sociology of Sport Annual Conference, San Diego, CA. United States.

Park, C., Park, D., & Joo, S. (2009, November). Living as Student Athletes: A Movie Content Analysis of Coach Carter. Paper presented at the North American Society for the Sociology of Sport Annual Conference, Ottawa, Canada.

Fay, T., Velez, L., Heisey, K., & Joo, S. (2008, September). One World, One Dream, Different Brand Perception: The Olympic and Paralympic Games. Paper presented at the European Association for Sport Management Conference, Heidelberg, Germany.

Joo, S., & Fay, T. (2008, May). One World, One Dream, Different Perception: Differently Perceived Value and Awareness between Olympic Games and Paralympic Games. Paper presented at the Graduate Research Conference: Body of Knowledge, Toronto, Canada.

Joo, S. (2008, April). Understanding Consumption Promotion Factors of Aged Fitness Club Users. Paper presented at the 2008 SUNY at Cortland Scholars’ Day, Cortland, NY. United States.

Min, B., Lee, J., & Joo, S. (2007, October). Aged Health Club User’s ‘Body Shaping’ and their Quality of Life. Paper presented at the 2007 Korean National Sports Festival Congress, Gwangju, South Korea.

Joo, S., Lee, J., & Kim, H. (2004, December). The Characteristics of Online Swimming Club Member’s Offline Activities. Paper presented at the 2004 Korean Society for the Sociology of Sport Congress, Ansan, South Korea.