Interest and areas of expertise
Education
- MS in Integrated Marketing Communication, West Virginia University
- CPS Advertising Copywriting, Portfolio Center
- BA in Advertising and Journalism, Temple University
Classes I teach
- MRKT 515 Marketing Strategy
- MRKT 530 Digital Marketing
- MRKT 540 Social Media Strategy
Bio
Before joining academia, Keith Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide working with clients spanning from startups to Fortune 500s. Keith has given presentations at many professional conferences, and he has been published in academic journals that include the Journal of Marketing Theory and Practice, International Journal of Integrated Marketing Communications, International Journal of Advertising, Journal of International Business Disciplines, Journalism and Mass Communication Educator, and Journal of Advertising Education. He has been quoted in the press for his research on MSNBC TV, NPR radio and in the New York Times, Entrepreneur, Harvard Business Review, International Business Times, Huffington Post, FoxBusiness.com, MSMoney.com, Variety.com and Forbes.com. He has also written a book on social media strategy with Rowman & Littlefield Publishers: Social Media Strategy: A Roadmap for Marketers and Advertisers in the Consumer Revolution.
Keith’s professional affiliations include the American Marketing Association (AMA), the American Academy of Advertising (AAA), and he serves on the executive committee of the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC). He also volunteers as a junior and senior high teacher in the youth program at West Shore Evangelical Church in Mechanicsburg.
For social media insights visit his blog Post Control Marketing at (www.PostControlMarketing.com) or follow him on Twitter (@Kquesen).