Visual Identity

Visual Identity

Visual Identity

In today’s information age, people are bombarded with hundreds of visual images and messages each day. Successful organizations know that it is important to build and maintain strong visual identity that will cut through the visual “clutter.” A strong and consistent visual identity helps an organization to strengthen its brand and further its message and its mission. The purpose of this online guide is to help the campus community use the College’s visual identity marks consistently and to help represent the Messiah College brand as effectively as possible.

Using this guide

This online guide contains specific guidelines and examples of approved uses of the Messiah College visual identity system, and is divided into three sections:

Hard copies of this guide are available by request from the Office of Marketing and Communications at ext. 7342 (on campus) or at 717-691-6027, ext. 3 (off campus) or


Questions regarding these guidelines, logos and brand marks may be directed to:
Creative Director, Office of Marketing and Communications, Messiah College Suite 3020 One College Avenue, Mechanicsburg, PA 17027
ext. 2294 (on campus) or 717-691-6027, ext. 2294 (off campus) or