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Messiah Professor publishes article on Forbes.com

Associate Professor of Marketing David Hagenbuch recently published an article on Forbes.com.

“While Uber, the app-driven car service company, has been disrupting traditional taxi service in the U.S. and beyond, changing the way people think about transportation, its innovative business model has become a role model for entrepreneurs in many industries, leading some to talk of the “uberification” of the economy. Uber’s high-tech methods for matching service seekers with service providers have been inspiring, but its market entry approach often has not. ”

Read the full story: “Why Uber, Like Any Business, Should Not Act First and Ask for Forgiveness Later.”