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Messiah Professor publishes article on Forbes.com

David Hagenbuch Published Wednesday, January 28th, 2015

Associate Professor of Marketing David Hagenbuch recently published an article on Forbes.com.

Associate Professor of Marketing David Hagenbuch recently published an article on Forbes.com.

“While Uber, the app-driven car service company, has been disrupting traditional taxi service in the U.S. and beyond, changing the way people think about transportation, its innovative business model has become a role model for entrepreneurs in many industries, leading some to talk of the “uberification” of the economy. Uber’s high-tech methods for matching service seekers with service providers have been inspiring, but its market entry approach often has not. ”

Read the full story: “Why Uber, Like Any Business, Should Not Act First and Ask for Forgiveness Later.”