Rachel Benson

Prior to coming to Messiah, Rachel worked in industry for sixteen years, architecting brand marketing and communications strategies for technology products (B2B) and iconic consumer packaged goods (CPG) brands (B2C). Most recently, Rachel led integrated marketing strategy and planning for the #1 US chocolate brand, Reese’s, overseeing integration of work across four agencies and 30+ person team and Paid, Earned, Owned, and Shared channels.

Rachel holds unique experience working in differentiated B2B and B2C marketing organizations as well as deep working knowledge in multiple functions of marketing: media and advertising, brand management (brand price packaging architecture and brand innovation), digital and eCommerce marketing and creative (content/media and packaging design).

• MBA, Penn State University
• Bachelor of Science, Marketing, Messiah University

• Social Media
• Integrated Marketing Communications
• Marketing Principles
• Digital Marketing
• Consumer Behavior