The Basic Social Media Mistakes Companies Still Make
Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. Your company may discover that it needs a strategic do-over.
Philip Kotler once said, “You should never go to battle before you’ve won the war on paper.” But countless businesses have done just that with social media. Although 97% of Fortune 500 corporations are on LinkedIn, 84% are on Facebook, and 86% are on Twitter, many brands entered the social media front lines without a clear strategy. Social was an add-on to existing plans — another outlet to deliver the marketing message. Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI.
There are a few common mistakes that marketers make with social media.
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