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Color palette

Color palette

Five colors are used in Messiah’s branding color palette for the see anew campaign: blue, violet, brick red, sage green and periwinkle. Each color corresponds to a school and their subsequent publications are connected to this color. The display cases in the building lobbies also match this color palette according to which school the marquees are related to.

School of the Arts

Pantone Process: DS 188-4C

CMYK: 60, 55, 0, 0

RGB: 116, 119, 184

PMS: 272C or 2725U

Buildings:
Climenhaga Building, Frey Hall

color palette arts

School of the Humanities

Pantone Process: DS 220-4C or
DS 228-5C

CMYK: 60, 20, 5, 25

RGB: 77, 135, 169

PMS: 542C or U

Buildings:
Boyer Hall (Side 2)

P22 color palette humanities

School of Science, Engineering and Health

Pantone Process: DS 281-6C or
285-7C

CMYK: 35, 0, 40, 45

RGB: 132, 171, 139

PMS: 7494C or U

Buildings:
Frey Hall, Jordan Science Center and Kline Hall

color palette seh

School of Business, Education and Social Sciences

Pantone Process: DS 93-3C or
DS 92-3C

CMYK: 0, 70, 60, 35

RGB: 170, 78, 66

PMS: 484C or U

Buildings:
Boyer Hall (Side 1) and Frey Hall

color palette bess

Interdisciplinary programs

Pantone Process: DS 196-4C

CMYK: 70, 50, 0, 0

RGB: 88, 122, 188

PMS: 2718C or U

Buildings:
Eisenhower Campus Center

color palette interdisciplinary cocurricular

Use of Messiah College Blue with see anew color palette

Generally, Messiah College’s visual institutional identity color palette is used separately from its see anew brand palette. Limited instances for mixing these two palettes do exist but must be approved in advance by the College’s creative director in the Office of Marketing and Communications. Primarily, these usages are reserved for administrative entities that are not assigned a brand color palette as shown above.

Messiah Blue may be used in limited, approved instances with the following brand marks:

  • Identity line

  • Priori Sans font

  • Stained glass

  • see anew tagline

  • see anew caret with inserted words