Purpose of visual identity

The Messiah College Athletics visual identity is arranged to protect and maintain strong brand equity of the Messiah College intercollegiate athletics programs, logos, word marks and color palette. The visual identity presents guidelines on how the athletics brand is to be used and makes clear the expectation that the Falcons’ administrators, coaches, student-athletes and community members always operate in a way that protects the interest of the brand itself—i.e., its strength, prominence and distinction within NCAA intercollegiate athletics.

Furthermore, the visual identity, by its nature, seeks to establish competitive positioning of the Messiah College Athletics brand by promoting the interrelation of the student-athletes and alumni as members of the same Falcons family.

History and committee

In 2000, an ad hoc committee of College administrators and Athletics personnel created the first official Athletics visual identity. The work was done in congruence with the greater College visual identity and established rudimentary guidelines for the use of the Falcons’ logos, word marks and color palette, specifically on essential textile products and items of print.

In 2013, an Athletics Visual Identity Committee was arranged to review and reproduce the visual identity, with specific attention being given to modern-day interests of the Athletics programs and the changing print and Web industries.

At the end of the 2012-2013 academic year, the following people comprised the Athletics Visual Identity Committee:

Steve King, committee chair
Assistant Athletics Director for Public Relations and Marketing

Carla Gross
Executive Director of Marketing and Communications/Special
Assistant to the President

Brooke Good
Field Hockey

Nancy Luley
Men’s and Women’s Swimming

Amy Weaver
Softball