Reconciling seemingly different ideas
You’ll often notice in Messiah’s communications the use of two different words “fused” together—words like faith-intellect or harmony-difference. We refer to these as “ligatures” and they symbolize Messiah’s ability to help students reconcile seemingly different ideals in new and interesting ways. Messiah University uses ligatures to help visually communicate our institutional vlaues and to help students explore if Messiah's values will be a good fit for their own. To strengthen the transformational meaning of the ligatures, in 2020, we added gradients of color and a stained glass element to represent the fusing of ideas and connect to the Messiah metaphor.
Tone Poems: from a student perspective
Below are the eight primary ligatures used in Messiah's marketing communications. For these ligatures, Messiah has developed an "outcome" of what happens when these specific powerful concepts are brought together in the lives of students. Students also go deeper into primary ligatures through the use of an applied narrative, written in the first-person voice of a student, called a "tone poem."
View examples of our primary ligatures and their tone poems below: