For years, Doritos stole the commercial show and left football viewers talking about the most recent ad long after the Big Game ended. Besides the obvious humor, the commercials drew audience members’ attention because fellow fans had created the content. In 2007, customer generated ads became a trademark of the chip’s marketing strategy, and the popular dynasty stretched into 2016. However, Doritos decided not to appear in the 2017 football game. In honor of their iconic commercials, let’s take a stroll down their cheesy memory lane.
Each of the iconic commercials communicates a sense of fun. Each presents a memorable experience for the audience that sparks conversations and inspires everyday humor. Doritos’ communication plan and strategy has become an organizational trademark and a model for other companies to adopt. And who knows, maybe they’ll jump back into the football arena next year.
- Miriam A. Thurber ‘19