Image guidelines

General image guidelines

The following general guidelines should be considered to ensure consistent and reliable display of images for official Messiah University websites.


  • Images with picture elements and colors should be saved as .jpg.
  • Other images, such as a logos, should be saved in .svg or .png format.
  • Save images in RGB and not CMYK.
  • Avoid animated gifs.


  • Image resolution for the Web should be 72 dpi.
  • The color palette should be reduced to the minimum number of colors necessary to maintain image quality.
  • ‘Save for Web’ or similar feature should be selected if available.


  • A good image size for your images to is 500px wide at 72 dpi.
  • Images should be optimized and compressed to be smaller than 200kb. 

Additional image guidelines